Month: July 2021

Considered the “Boutique Retail Industry’s Top Business Conference of the Year“, this year’s highly-anticipated Boutique Summit in Atlanta has a jam-packed line-up of events and keynote sessions. And although things will be running a little differently this year, we couldn’t be more pumped to attend!

We’ll be there between 4:00 and 7:00PM on Sunday for the pre-party and networking meet-up, and all day on Monday through to Wednesday evening. 

Some highlights we’re especially excited about include:

• Sunday’s (5:00) networking meet-up
• Monday’s (12:15) VIP lunch!
• Monday’s (2:30) keynote address by ecommerce and Shopify expert, Ezra Firestone (our ecom idol – his course helped shape Grit & Grace from the beginning)

If you’re attending, we’ll be at booth #BH220 all evening on Wednesday and would love it if you stopped by for a catch up, questions, a consult, or to introduce us to a friend (remember our affiliate program, *wink-wink*). 

If you can’t make it or will only be attending online, stay tuned for our BTS Boutique Summit content!

For many states, it’s just about that time of year where we get to shop selected items tax free (whoop whoop!). While this makes stocking up for the start of the new school year a whole lot less daunting, sales tax holidays aren’t only a great way to save big bucks on your back-to-school basics. 

With all of this year’s 17 participating states including select clothing and footwear as tax-exempt during their tax-free “weekends” (weeks, for the lucky ones!), your boutique has the opportunity to make some killer sales in a few short days. 

Here’s why:

• It’s estimated that shoes, clothing and electronics make up half of the spending during tax holidays (take that, glue sticks and poly folders!) 
• More shoppers are expected to make online purchases (ain’t nobody got time for long queues).
• To qualify for sales-tax exemption, all purchases must be paid for during the tax-free weekend (that’s cashola in hand, right there!)

That said, savvy shoppers will be planning their purchases carefully beforehand and be doing their fair share of shopping around for the best bargain. So to take full advantage of the buying frenzy, you’re going to need to stand out from the crowd – and this is where we can help out!

By running targeted Facebook campaigns that promote your boutique’s sales-tax holiday offerings, we’ll take care of getting the word out, leaving you to rake in the sales.

Here’s how we can do it:

• By creating engaging content to promote your offer. 
• By carefully targeting your ads to reach existing and new customers, building your customer base and growing your brand. 
• By driving your audience to your website, app, Lives, and/or brick-and-mortar store to “add to cart”!

Get in touch to book your campaign, and let’s bring in that dough!

For more information on which items qualify for your state’s tax-free weekend, visit: https://www.taxadmin.org/2021-sales-tax-holiday