How to Maximise Your Sales This Labor Day

How to Maximise Your Sales This Labor Day​

Labor Day 2021: Let’s WORK it

September 6th is almost here– and that means it’s not only *supposedly* time to get the last wear of your whites, but it’s also time to start planning your Labor Day campaigns…

Historical significance and family BBQs aside, Labor Day has evolved over the years to mark both the bittersweet, unofficial end of the summer season and one of the country’s biggest shopping events. Perfectly poised to coincide with both the fall transition and the tail end of the back-to-school rush, this three-day weekend offers the ideal opportunity to connect with your customers and give your sales a boost using tactful marketing campaigns.

Take out your protractors, because in what follows, we’ve got some angles (backed by science, y’all!) that we can help you put into practice in some hardworking ads.

Back to school, back to IRL

With the National Retail Federation (NRF) estimating that 61% of back-to-school and college shoppers plan their purchases around major sale events like Labor Day, this is definitely something to factor into your marketing equation – particularly if you consider that their stats show that “back to school” and “back to college” rank in the top three of the country’s annual consumer spending events. And as any mama can confirm, back-to-school shopping involves a lot more than new stationery and lunchboxes: clothing, accessories and footwear purchases are pretty major too.

What’s more, with an estimated 64% of learners returning to class after a year of PJs, loungewear and Zoom, it’s clear that this year, style’s back in session too, with clothes and accessories reportedly at the top of the list of items parents say their children are most excited to shop for.

Turning over a new leaf

If back-to-school isn’t your jam, that doesn’t mean you can’t earn yourself a slice of the pie: the unofficial end of summer also marks the unofficial start of fall, and you’d do just as well to use the holiday hype to shift the last of your end-of-season stock, launch site-wide specials, or introduce your customers to new collections. This time of year is commonly associated with new beginnings, after all.

This theme of renewal been shown to be true of the changing climate too, where although social distancing, travel restrictions, job losses, and financial hardship (i.e. the dumpster fire that was 2020) may have put a bit of a damper on festivities last year, this year’s Labor Day forecast looks undoubtedly more promising.

In fact, unlike their estimate that 49% of shoppers would spend less on the holiday in 2020, Numerator’s 2021 Q3 Holiday Survey indicates that 1 in 4 consumers envisage spending “somewhat” to “significantly” more during this year’s celebrations than they did in previous years.

In other words, while the sun may be setting on summer, your sales prospects for Labor Day 2021 are looking pretty bright!

Warming up for long-term gains

While everybody loves a sale, benching promos and discounts in favor of freebies or giveaways (or even simply touching base with your customers) can also score you points in terms of growing your customer base, strengthening brand loyalty, and engaging your audience. After all, while generating knockout sales is obviously the ultimate goal, with several holiday heavyweights coming up in the next few months, this isn’t necessarily the finish line.

Using your Labor Day campaign to foster relationships, or to flex your creativity by testing a new marketing approach that we can track, may therefore be just what you need to kick off the season and cultivate a strategy with the stamina and endurance to see you win big come holiday season.

All in all, whatever type of campaign you choose to put in action this Labor Day, contact us and we’ll put it to WORK

For more information on which items qualify for your state’s tax-free weekend, visit: https://www.taxadmin.org/2021-sales-tax-holiday

Labor Day 2021: Let’s WORK it

September 6th is almost here– and that means it’s not only *supposedly* time to get the last wear of your whites, but it’s also time to start planning your Labor Day campaigns…

Historical significance and family BBQs aside, Labor Day has evolved over the years to mark both the bittersweet, unofficial end of the summer season and one of the country’s biggest shopping events. Perfectly poised to coincide with both the fall transition and the tail end of the back-to-school rush, this three-day weekend offers the ideal opportunity to connect with your customers and give your sales a boost using tactful marketing campaigns.

Take out your protractors, because in what follows, we’ve got some angles (backed by science, y’all!) that we can help you put into practice in some hardworking ads.

Back to school, back to IRL

With the National Retail Federation (NRF) estimating that 61% of back-to-school and college shoppers plan their purchases around major sale events like Labor Day, this is definitely something to factor into your marketing equation – particularly if you consider that their stats show that “back to school” and “back to college” rank in the top three of the country’s annual consumer spending events. And as any mama can confirm, back-to-school shopping involves a lot more than new stationery and lunchboxes: clothing, accessories and footwear purchases are pretty major too.

What’s more, with an estimated 64% of learners returning to class after a year of PJs, loungewear and Zoom, it’s clear that this year, style’s back in session too, with clothes and accessories reportedly at the top of the list of items parents say their children are most excited to shop for.

Turning over a new leaf

If back-to-school isn’t your jam, that doesn’t mean you can’t earn yourself a slice of the pie: the unofficial end of summer also marks the unofficial start of fall, and you’d do just as well to use the holiday hype to shift the last of your end-of-season stock, launch site-wide specials, or introduce your customers to new collections. This time of year is commonly associated with new beginnings, after all.

This theme of renewal been shown to be true of the changing climate too, where although social distancing, travel restrictions, job losses, and financial hardship (i.e. the dumpster fire that was 2020) may have put a bit of a damper on festivities last year, this year’s Labor Day forecast looks undoubtedly more promising.

In fact, unlike their estimate that 49% of shoppers would spend less on the holiday in 2020, Numerator’s 2021 Q3 Holiday Survey indicates that 1 in 4 consumers envisage spending “somewhat” to “significantly” more during this year’s celebrations than they did in previous years.

In other words, while the sun may be setting on summer, your sales prospects for Labor Day 2021 are looking pretty bright!

Warming up for long-term gains

While everybody loves a sale, benching promos and discounts in favor of freebies or giveaways (or even simply touching base with your customers) can also score you points in terms of growing your customer base, strengthening brand loyalty, and engaging your audience. After all, while generating knockout sales is obviously the ultimate goal, with several holiday heavyweights coming up in the next few months, this isn’t necessarily the finish line.

Using your Labor Day campaign to foster relationships, or to flex your creativity by testing a new marketing approach that we can track, may therefore be just what you need to kick off the season and cultivate a strategy with the stamina and endurance to see you win big come holiday season.

All in all, whatever type of campaign you choose to put in action this Labor Day, contact us and we’ll put it to WORK

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