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Labor Day Weekend 2021

How to Maximise Your Sales This Labor Day

How to Maximise Your Sales This Labor Day​

Labor Day 2021: Let’s WORK it

September 6th is almost here– and that means it’s not only *supposedly* time to get the last wear of your whites, but it’s also time to start planning your Labor Day campaigns…

Historical significance and family BBQs aside, Labor Day has evolved over the years to mark both the bittersweet, unofficial end of the summer season and one of the country’s biggest shopping events. Perfectly poised to coincide with both the fall transition and the tail end of the back-to-school rush, this three-day weekend offers the ideal opportunity to connect with your customers and give your sales a boost using tactful marketing campaigns.

Take out your protractors, because in what follows, we’ve got some angles (backed by science, y’all!) that we can help you put into practice in some hardworking ads.

Back to school, back to IRL

With the National Retail Federation (NRF) estimating that 61% of back-to-school and college shoppers plan their purchases around major sale events like Labor Day, this is definitely something to factor into your marketing equation – particularly if you consider that their stats show that “back to school” and “back to college” rank in the top three of the country’s annual consumer spending events. And as any mama can confirm, back-to-school shopping involves a lot more than new stationery and lunchboxes: clothing, accessories and footwear purchases are pretty major too.

What’s more, with an estimated 64% of learners returning to class after a year of PJs, loungewear and Zoom, it’s clear that this year, style’s back in session too, with clothes and accessories reportedly at the top of the list of items parents say their children are most excited to shop for.

Turning over a new leaf

If back-to-school isn’t your jam, that doesn’t mean you can’t earn yourself a slice of the pie: the unofficial end of summer also marks the unofficial start of fall, and you’d do just as well to use the holiday hype to shift the last of your end-of-season stock, launch site-wide specials, or introduce your customers to new collections. This time of year is commonly associated with new beginnings, after all.

This theme of renewal been shown to be true of the changing climate too, where although social distancing, travel restrictions, job losses, and financial hardship (i.e. the dumpster fire that was 2020) may have put a bit of a damper on festivities last year, this year’s Labor Day forecast looks undoubtedly more promising.

In fact, unlike their estimate that 49% of shoppers would spend less on the holiday in 2020, Numerator’s 2021 Q3 Holiday Survey indicates that 1 in 4 consumers envisage spending “somewhat” to “significantly” more during this year’s celebrations than they did in previous years.

In other words, while the sun may be setting on summer, your sales prospects for Labor Day 2021 are looking pretty bright!

Warming up for long-term gains

While everybody loves a sale, benching promos and discounts in favor of freebies or giveaways (or even simply touching base with your customers) can also score you points in terms of growing your customer base, strengthening brand loyalty, and engaging your audience. After all, while generating knockout sales is obviously the ultimate goal, with several holiday heavyweights coming up in the next few months, this isn’t necessarily the finish line.

Using your Labor Day campaign to foster relationships, or to flex your creativity by testing a new marketing approach that we can track, may therefore be just what you need to kick off the season and cultivate a strategy with the stamina and endurance to see you win big come holiday season.

All in all, whatever type of campaign you choose to put in action this Labor Day, contact us and we’ll put it to WORK

For more information on which items qualify for your state’s tax-free weekend, visit: https://www.taxadmin.org/2021-sales-tax-holiday

Labor Day 2021: Let’s WORK it

September 6th is almost here– and that means it’s not only *supposedly* time to get the last wear of your whites, but it’s also time to start planning your Labor Day campaigns…

Historical significance and family BBQs aside, Labor Day has evolved over the years to mark both the bittersweet, unofficial end of the summer season and one of the country’s biggest shopping events. Perfectly poised to coincide with both the fall transition and the tail end of the back-to-school rush, this three-day weekend offers the ideal opportunity to connect with your customers and give your sales a boost using tactful marketing campaigns.

Take out your protractors, because in what follows, we’ve got some angles (backed by science, y’all!) that we can help you put into practice in some hardworking ads.

Back to school, back to IRL

With the National Retail Federation (NRF) estimating that 61% of back-to-school and college shoppers plan their purchases around major sale events like Labor Day, this is definitely something to factor into your marketing equation – particularly if you consider that their stats show that “back to school” and “back to college” rank in the top three of the country’s annual consumer spending events. And as any mama can confirm, back-to-school shopping involves a lot more than new stationery and lunchboxes: clothing, accessories and footwear purchases are pretty major too.

What’s more, with an estimated 64% of learners returning to class after a year of PJs, loungewear and Zoom, it’s clear that this year, style’s back in session too, with clothes and accessories reportedly at the top of the list of items parents say their children are most excited to shop for.

Turning over a new leaf

If back-to-school isn’t your jam, that doesn’t mean you can’t earn yourself a slice of the pie: the unofficial end of summer also marks the unofficial start of fall, and you’d do just as well to use the holiday hype to shift the last of your end-of-season stock, launch site-wide specials, or introduce your customers to new collections. This time of year is commonly associated with new beginnings, after all.

This theme of renewal been shown to be true of the changing climate too, where although social distancing, travel restrictions, job losses, and financial hardship (i.e. the dumpster fire that was 2020) may have put a bit of a damper on festivities last year, this year’s Labor Day forecast looks undoubtedly more promising.

In fact, unlike their estimate that 49% of shoppers would spend less on the holiday in 2020, Numerator’s 2021 Q3 Holiday Survey indicates that 1 in 4 consumers envisage spending “somewhat” to “significantly” more during this year’s celebrations than they did in previous years.

In other words, while the sun may be setting on summer, your sales prospects for Labor Day 2021 are looking pretty bright!

Warming up for long-term gains

While everybody loves a sale, benching promos and discounts in favor of freebies or giveaways (or even simply touching base with your customers) can also score you points in terms of growing your customer base, strengthening brand loyalty, and engaging your audience. After all, while generating knockout sales is obviously the ultimate goal, with several holiday heavyweights coming up in the next few months, this isn’t necessarily the finish line.

Using your Labor Day campaign to foster relationships, or to flex your creativity by testing a new marketing approach that we can track, may therefore be just what you need to kick off the season and cultivate a strategy with the stamina and endurance to see you win big come holiday season.

All in all, whatever type of campaign you choose to put in action this Labor Day, contact us and we’ll put it to WORK

CONTACT US FOR MORE INFO OR A CONSULT

We would love to hear from you!

CONTACT US FOR MORE INFO OR A CONSULT

We would love to hear from you!

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Join Us At The Boutique Summit 2021 in Atlanta

Join Us At the Boutique Summit 2021 in Atlanta

Join Us At the Boutique Summit 2021 in Atlanta​

Considered the “Boutique Retail Industry’s Top Business Conference of the Year, this year’s highly-anticipated Boutique Summit in Atlanta has a jam-packed line-up of events and keynote sessions. And although things will be running a little differently this year, we couldn’t be more pumped to attend!

We’ll be there between 4:00 and 7:00PM on Sunday for the pre-party and networking meet-up, and all day on Monday through to Wednesday evening

Some highlights we’re especially excited about include:

  • Sunday’s (5:00) networking meet-up
  • Monday’s (12:15) VIP lunch!
  • Monday’s (2:30) keynote address by ecommerce and Shopify expert, Ezra Firestone (our ecom idol – his course helped shape Grit & Grace from the beginning)

If you’re attending, we’ll be at booth #BH220 all evening on Wednesday and would love it if you stopped by for a catch up, questions, a consult, or to introduce us to a friend (remember our affiliate program, *wink-wink*). 

If you can’t make it or will only be attending online, stay tuned for our BTS Boutique Summit content!

For more information about the summit and what to expect, visit: https://theboutiquehub.com/the-boutique-summit-2021/

Considered the “Boutique Retail Industry’s Top Business Conference of the Year, this year’s highly-anticipated Boutique Summit in Atlanta has a jam-packed line-up of events and keynote sessions. And although things will be running a little differently this year, we couldn’t be more pumped to attend!

We’ll be there between 4:00 and 7:00PM on Sunday for the pre-party and networking meet-up, and all day on Monday through to Wednesday evening

Some highlights we’re especially excited about include:

  • Sunday’s (5:00) networking meet-up
  • Monday’s (12:15) VIP lunch!
  • Monday’s (2:30) keynote address by ecommerce and Shopify expert, Ezra Firestone (our ecom idol – his course helped shape Grit & Grace from the beginning)

If you’re attending, we’ll be at booth #BH220 all evening on Wednesday and would love it if you stopped by for a catch up, questions, a consult, or to introduce us to a friend (remember our affiliate program, *wink-wink*). 

If you can’t make it or will only be attending online, stay tuned for our BTS Boutique Summit content!

CONTACT US FOR MORE INFO OR A CONSULT

We would love to hear from you!

CONTACT US FOR MORE INFO OR A CONSULT

We would love to hear from you!

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Sales Tax Free Weekend – What You Can Do

CONTACT US FOR MORE INFO OR A CONSULT

We would love to hear from you!

CONTACT US FOR MORE INFO OR A CONSULT

We would love to hear from you!

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Sales Tax Free Weekend

Sales Free Tax Holidays: Make Them Count & Boost Your Sales

Sales Free Tax Holidays: Make Them Count & Boost Your Sales

For many states, it’s just about that time of year where we get to shop selected items tax free (whoop whoop!). While this makes stocking up for the start of the new school year a whole lot less daunting, sales tax holidays aren’t only a great way to save big bucks on your back-to-school basics. 

With all of this year’s 17 participating states including select clothing and footwear as tax-exempt during their tax-free “weekends” (weeks, for the lucky ones!), your boutique has the opportunity to make some killer sales in a few short days. 

Here’s why:

  • It’s estimated that shoes, clothing and electronics make up half of the spending during tax holidays (take that, glue sticks and poly folders!) 
  • More shoppers are expected to make online purchases (ain’t nobody got time for long queues).
  • To qualify for sales-tax exemption, all purchases must be paid for during the tax-free weekend (that’s cashola in hand, right there!)

That said, savvy shoppers will be planning their purchases carefully beforehand and be doing their fair share of shopping around for the best bargain. So to take full advantage of the buying frenzy, you’re going to need to stand out from the crowd – and this is where we can help out!

By running targeted Facebook campaigns that promote your boutique’s sales-tax holiday offerings, we’ll take care of getting the word out, leaving you to rake in the sales.

Here’s how we can do it:

  • By creating engaging content to promote your offer. 
  • By carefully targeting your ads to reach existing and new customers, building your customer base and growing your brand. 
  • By driving your audience to your website, app, Lives, and/or brick-and-mortar store to “add to cart”!

Get in touch to book your campaign, and let’s bring in that dough!

For more information on which items qualify for your state’s tax-free weekend, visit: https://www.taxadmin.org/2021-sales-tax-holiday

For many states, it’s just about that time of year where we get to shop selected items tax free (whoop whoop!). While this makes stocking up for the start of the new school year a whole lot less daunting, sales tax holidays aren’t only a great way to save big bucks on your back-to-school basics. 

With all of this year’s 17 participating states including select clothing and footwear as tax-exempt during their tax-free “weekends” (weeks, for the lucky ones!), your boutique has the opportunity to make some killer sales in a few short days. 

Here’s why:

  • It’s estimated that shoes, clothing and electronics make up half of the spending during tax holidays (take that, glue sticks and poly folders!) 
  • More shoppers are expected to make online purchases (ain’t nobody got time for long queues).
  • To qualify for sales-tax exemption, all purchases must be paid for during the tax-free weekend (that’s cashola in hand, right there!)

That said, savvy shoppers will be planning their purchases carefully beforehand and be doing their fair share of shopping around for the best bargain. So to take full advantage of the buying frenzy, you’re going to need to stand out from the crowd – and this is where we can help out!

By running targeted Facebook campaigns that promote your boutique’s sales-tax holiday offerings, we’ll take care of getting the word out, leaving you to rake in the sales.

Here’s how we can do it:

  • By creating engaging content to promote your offer. 
  • By carefully targeting your ads to reach existing and new customers, building your customer base and growing your brand. 
  • By driving your audience to your website, app, Lives, and/or brick-and-mortar store to “add to cart”!

Get in touch to book your campaign, and let’s bring in that dough!

For more information on which items qualify for your state’s tax-free weekend, visit: https://www.taxadmin.org/2021-sales-tax-holiday

Participating States:

Alabama: July 16-18 

Arkansas: August 7-8 

Connecticut: August 15-21

Florida: July 31-August 9 

Iowa: August 6-7 

Maryland: August 8-14

Massachusetts: August 14-15 

Mississippi: July 30-31 

Missouri: August 6-8  

 

Participating States : 

New Mexico: August 6-8 

Ohio: August 6-8 

Oklahoma: August 6-8 

South Carolina: August 6-8 

Tennessee: July 30-August 1 

Texas: August 6-8 

Virginia: August 6-8 

West Virginia: July 30-August 2 

Participating States:

Alabama: July 16-18 

Arkansas: August 7-8 

Connecticut: August 15-21

Florida: July 31-August 9 

Iowa: August 6-7 

Maryland: August 8-14

Massachusetts: August 14-15 

Mississippi: July 30-31 

Missouri: August 6-8  

New Mexico: August 6-8 

Ohio: August 6-8 

Oklahoma: August 6-8 

South Carolina: August 6-8 

Tennessee: July 30-August 1 

Texas: August 6-8 

Virginia: August 6-8 

West Virginia: July 30-August 2 

CONTACT US FOR MORE INFO OR A CONSULT

We would love to hear from you!

CONTACT US FOR MORE INFO OR A CONSULT

We would love to hear from you!